App Information Review Guidelines

I. Information

When uploading an app (including packages, IAP, DLC, etc.), you must provide information including app name, app icon, introduction (one-sentence introduction and what's new in the latest version), app screenshots and videos, app type, language(s), developer information, and a privacy policy. The information should clearly and accurately reflect the usage of your app. In addition to that, you must update your app's information when there is a new version.

Name

The app name is the unique name of your app on the QIYU platform, name modification will not be allowed after the launch, please make sure it is correct before submitting.

• App names must not contain special symbols, spaces and other redundant information.
• App names must not contain illegal content or other sensitive information, including but not limited to those related to politics, gambling, violence, pornography, sexual innuendo, etc.
• App names may not contain words such as "Free" and "$X" to avoid misleading users.
• App names must not match the name of another app to avoid user confusion and the risk of intellectual property infringement claims.
• App names must not contain the words of other device brands.

Introduction

App introduction is a one-sentence introduction of the app, which will be displayed as the subtitle of the app on the store page by default. In order to let users quickly understand the type and highlights of your app, please distill the features into one sentence.

• App introduction must not contain special symbols, spaces and other redundant information.
• App introduction must not contain illegal content or other sensitive information, including but not limited to those related to politics, gambling, violence, pornography, sexual innuendo, etc.
• App introduction may not contain words such as "Free" and "$X" to avoid misleading users.
• App introduction must not contain the words of other device brands.
• The non-Chinese app introduction will be translated into a Chinese sentence of 12 words or less with the same meaning by the QIYU operation team.

Description

App description is a detailed description of your app, which will be displayed in the detail page. In order to let users understand your app more deeply, please provide a comprehensive and detailed description of your app's gameplay, features and functions.

• App description must not contain illegal content or other sensitive information, including but not limited to those related to politics, gambling, violence, pornography, sexual innuendo, etc.
• App description may not contain words such as "Free" and "$X" to avoid misleading users.
• App description must not contain the words of other device brands.
• The content of the app description must not be less than 100 words.
• Non-Chinese app description will be translated into Chinese with the same meaning by the QIYU operation team.

Update description

Update description refers to the content of the new version update and will be displayed in the details page. Please fill out the update description for each version carefully.

• Update description must not contain special symbols, spaces and other redundant information.
• Update description must not contain illegal content or other sensitive information, including but not limited to those related to politics, gambling, violence, pornography, sexual innuendo, etc.
• Update description may not contain words such as "Free" and "$X" to avoid misleading users.
• Update description must not contain the words of other device brands.
• Non-Chinese update description will be translated into Chinese with the same meaning by the QIYU operation team.

Privacy Policy

• Privacy Policy must be provided before any app is launched. The link to this policy should be accessible and consistent with app information. The data storage location must be stated in the privacy policy. The entity of the privacy policy should be consistent with the entity operating the application.

• Privacy Policy will be displayed on the product detail page on the QIYU Store.

II. Assets

• Assets must be clear and complete and must not be stretched, blurred, compressed, with black or white edges, etc.
• Assets must not be highly similar or identical to the icon of the online app, and must not contain infringing contents involving trademark, content copyright, etc. Avoid using icons that are commonly seen and likely to mislead the users. A unique icon should be designed to reflect the app’s characteristics and help users quickly identify and understand your app.
• Assets must not contain names, icons, or images from other brands.
• The specific requirements for the assets are as follows:

Asset Name	Description	Number of Sheet	Suggested Format	Sample
ICON	Displays in the store, app list, etc. to help users better identify your app.	1	Format: PNG/JPG; Resolution: 330px * 330px(1:1); Size: <1M	Sample (opens new window)
Cover for Headset	Cover will be recommended to users in the middle of the store to attract users to click. Please make sure the cover for headset and cover for mobile app are the same and clear.	1	Format: PNG/JPG; Resolution: 248px * 140px(16:9); Size: <1M	Sample (opens new window)
Cover for Mobile App	Cover will be recommended to users in the middle of the store to attract users to click. Please make sure the cover for headset and cover for mobile app are the same and clear.	1	Format: PNG/JPG; Resolution: 1188px * 668px(16:9); Size:<1M	Sample (opens new window)
Poster for Headset	Displays core visual on the recommended app page in store. Banner ads will be displayed on a rotating basis. Please avoid having non-QIYU branded devices or logos showing in the posters.	1	Format: PNG/JPG; Resolution: 1040px * 320px(13:4); Size: <1M Please do not place text content around the edge of the image to avoid affecting the reading.	Sample (opens new window)
Details Image	Screenshots display on the app details page the key scenes and highlights to users. Please avoid having non-QIYU branded devices or logos showing in the images.	>= 5	Format: PNG/JPG; Resolution:1920px * 1080px(16:9） Size: <1M Please upload 5~10 images and do not place text content on the top and bottom edges of images to avoid affecting the reading.	Sample (opens new window)
Video	Videos display your app on the app details page. Please avoid having non-QIYU branded devices or logos showing in the images.	1	Format: MP4; Resolution: 1920 * 1080(16:9）；Size：<100M; Duration:<2 minutes; Bit Rate：>5120kb/s Please do not place text content on the top and bottom edges of video to avoid affecting the reading.	Sample (opens new window)
Cover for Video	Displayed as the image before the trailer is played on the app details page. Please avoid having non-QIYU branded devices or logos showing in the images.	1	Format:PNG/JPG; Resolution:1920px * 1080px(16:9); Size: <1M Please do not place text content on the top and bottom edges of images to avoid affecting the reading.	Sample (opens new window)

III. Price

Set the price

QIYU developers could set and manage prices for their own products. Pricing and pricing adjustments shall be reviewed by QIYU and usually processed within 1 to 3 working days. Good pricing shall help you get a better product feedback among users. There are several factors you could take into account when setting the launch price for your app.

• How long do users usually play your app?
• Is your game well worth repeated play? Does it support multiplayer mode?
• Price for applications in the same genre?
• Any future marketing campaigns or promotions planned?

We recommend that you could do some market research and buy other similar products to experience. Read user reviews and feedback, and price your product based on the data.

Please note that QIYU will review the prices you set as follows:

• Application prices should be set to suit the Chinese region ( Due to social and economic factors, taking Steam China for example, games there usually sell for 60% less than their versions in Steam US or Steam UK) or in accordance with the circumstances agreed upon in the in the contract between the parties.

• If you need to change the price of your app, please do so 60 days after it is launched and contact QIYU platform at least 7 days in advance via email: ops@qiyi.com.

Discount

If you wish to run a discount campaign, you could contact us via email: ops@qiyi.com. (the developer platform does not support discount settings and unlocking). Please also note the following requirements:

• The discounted price may not be less than 10% or more than 90% of the original price. We recommend that discounts you offered could be increasingly higher over time after your app was launched or on holidays that are important to you.

• Additional discounts are prohibited within 28 days since the end of the previous discount, except for those run by the platform.

• The discount must last no longer than 14 days or less than 1 day.